Not sure yet if this is going to happen but Pulse Wholefoods is the new name for The Wholefood Shop Cardiff.
As well as being a new name it is also an old name. There was previously a shop that became known as Pulse Wholefoods situated in Kings Road, Cardiff. That shop had been there under different names since the late 70s. There was also another shop known as Pulse Wholefoods in Llanelli in the early 90s.
The Wholefood Shop was started in August 2020 during the Coronavirus pandemic. The name was chosen as a tribute to The Wholefood Shop that operated in Cathays from the early 70s (or maybe a little earlier) until the early 90s (not sure about the dates).
All theese incarnations are linked because the same people were/are involved in one way or another and the principles behind them all are the same. To provide food that is a natural as possible and doesn’t damage the planet and its inhabitants.